FedEx Leadership Summit & Amazing Race
Set against the scenic backdrop of Sentosa, the FedEx Leadership Summit brought together regional leaders for 3 days of strategic discussions, synergy-building, and rejuvenation. As one of the first leadership gatherings since the pandemic, the event aimed to realign business goals while fostering teamwork and engagement.
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Event Management
Branding & Graphic Design
Spatial Design
Build-up Production
Design Conceptualization
Company Bonding
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FedEx
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Flash Concepts Pte Ltd
About the Project
This summit was designed to provide leaders with an opportunity to check the pulse of the business across different markets, exchange insights, and reset for the future. Beyond strategic discussions, the event incorporated team bonding and CSR elements to encourage collaboration and a refreshed mindset. With a packed agenda, it was crucial to maintain high energy levels throughout the summit.
The Solve
To break up the intensity of discussions, we designed dynamic interludes that acted as engaging “commercial breaks.” These included interactive emcee segments infused with theatrics, high-energy activities like laughing yoga, and lighthearted moments to keep engagement levels high.
The highlight was a 100-person Amazing Race-style team bonding activity across Sentosa, a feat of logistical precision. Participants received themed route cards, deciphered clues, and raced to a custom-branded finish mat—making for an exhilarating and memorable experience.
