About the Project

FedEx's decision to move its AMEA headquarters to Singapore was influenced by the city's strategic geographic location and robust infrastructure, positioning it as a pivotal hub for trade, logistics, and connectivity. The launch event coincided with the Chinese New Year festivities and was graced by Singapore's Minister for Foreign Affairs, Dr. Vivian Balakrishnan, underscoring the significance of this milestone.

The Solve

To harmoniously blend corporate celebration with cultural traditions, the event featured a bespoke purple and orange Chinese New Year lion dance, symbolising prosperity and new beginnings. Honouring tradition, VIPs were invited to perform the eye-dotting ceremony, bringing the lions to life.

Two custom launch mechanisms were also introduced: a curtain draw unveiling a charity plaque, and a spinning globe that opened to reveal a FedEx plane, presented as a keepsake to the minister.