Action for AIDs - Safe Sex Advocacy in Batam

As submission for the 2013 Spikes Awards, we worked on a campaign for safe sex advocacy in Batam. The island has long been known for sex tourism between migrant workers and Singaporean men.

The campaign centers around a “fake porno” artifact, being put on the streets in Batam for sale. Little do viewers know that there is an advocacy message hidden in the video.

 
 

  • Copywriting

    Storyboarding

    Video Production

  • Action for AIDs

  • Ogilvy & Mather Singapore

 
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Case Study Video