Creative Director – Strategy, Events and Brand
About Me
Inessa is currently a Co-Founder and Lead Creative Strategist of Wild Card, spearheading the conceptual direction of all projects from proposal through to execution to ensure every experience delivers on the client’s strategic objectives and expected outcomes. She has worked with prominent brands including Laneige, DBS Bank, FedEx, PacBio, CapitaLand, Friso, and the Singapore Heart Foundation. Combining strong creative instincts with strategic thinking, she develops innovative concepts, interactive moments, and cohesive brand journeys that leave lasting impressions on every guest.
Notable Events
- Singapore Heart Foundation “AED Man” Campaign
- FedEx Leadership Summit & Amazing Race
- Friso The Great Digestion Adventure
- Laneige NEO Cushion Event
- Singtel Partners’ Appreciation Night 2024
- PacBio in Melbourne
- Launch of ANEXT Bank
- DBS Service Recognition Awards 2022–24
- DBS Newton Green Launch
- DBS Eco-Warriors School Campaign
- DBS Earth Month Initiatives
- DBS TechX Summit
- DBS Transformation Festival 2021-24
- DBS Family Day
- DBS Future Ops Festival
- CapitaLand x Ascendes REIT Sustainability Corners
Currently watching 👀/ listening 🎧/ reading 📚 about
These days I spend my early mornings tending to houseplants. And that means there’s an audio book or podcast playing in the background. Here are some of the professional curios I keep up-to-date about.
- Unreasonable hospitality.
- Why we gather.
- Supercommunicators.
- How good design works, and where bad design fail.
- Maslow’s unfinished theory of transcendence.
- Sustainability and building purpose into the way we do business.
Say Hello
My inbox is always open. Don’t be a stranger.
Inessa L. 
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